Best Buy & Larsen Case Study at #iabcppr
Kind if dissapointes with this program in terms of engagent strategy and metrics. Very design focused, but what dies that mean for Best Buy?
Tracking visits and page views, but what about real engagment on site? Length of visit? Actions taken? Conversions and capture? Missing opportunities here.
At15.com is targeted to 15-18 year old demographic, right? Tracking traffics and asking visitors to register if they fall within tht age range. However, mo other means to verify those submissions. To me, this is a major disconnect for me…
Hi, I'm Nate Riggs. Some of you know me from nateriggs.com. Here's where I go all random and stuff. Have some fun, okay?
