Watching a presentation on at15.com from Best Buy and Larsen. Tim Showalter-Loch (Best Buy) and Paul Wharton (Larsen). Really great ideas for empowering teens to have a philanthropic voice. Teens make up one of Best Buys main customer segments. The effort was transparent to teens.
Really interesting design, but IMHO social integration is lacking Bbig time. Very one-way directional in sending site visitors to outposts. But what about pulling in aggregate dynamic content from the outposts? Why not leverage this opportunity for sharing and engagement? Good stuff, but missing an opportunity here. (posted from iPhone)
